If Pokimane leaves Twitch, it would be a Gargantuan disaster for the company

On February 8, Imane “Pokimane” Anys will divulge her streaming plans, and if she chooses to leave Twitch for one of its competitors, such as YouTube, Facebook, or elsewhere, it might be a fatal blow for the iconic purple site. Pokimane, the long-reigning Twitch stream-queen, will reveal the “next chapter” in their career on February 8, whether it be on Twitch or its arch-rivals.

If the Amazon platform doesn’t win the race for her signature, though, it may be a full-fledged disaster for the site, putting YouTube firmly in control of the streaming civil war. They’ve taken down a number of high-profile targets in recent months, but this would outshine them all. Twitch is unquestionably the leader at the moment.

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What could be next for Pokimane?

Pokimane’s departure would undoubtedly tip the streaming balance. Of course, Twitch isn’t going away anytime soon. That isn’t debatable, and no one expects the platform to begin crashing once a certain number of its top stars go. It’s not that straightforward, and pretending that it is would be foolish.

YouTube, on the other hand, is not attempting to suffocate Twitch. Perhaps Amazon’s massive site going the way of Mixer — which seems unlikely — would be a wonderful win for Google, but they won’t be looking for it. Instead, the red-brand website has a single goal: to be the “go-to” streaming destination.

Twitch and its rusted-on fame come to mind when you think about streaming, gaming broadcasts, and the biggest personalities in the modern era of the internet. The pendulum, on the other hand, is beginning to swing every day. Valkyrae, CouRage, TimTheTatman, and Ludwig are just a few of the YouTube stars. Even Dr Disrespect, who was kicked off Twitch for various reasons, gives them his whole Champions Club streaming audience.

Pokimane’s capture would be a decisive blow in that battle. Valkyrae was supposedly passed over by Twitch because they felt they already had a similar celebrity, just like TimTheTatman was allowed to depart because NICKMERCS remained.

If Twitch loses “safe” streamers, it puts them in a precarious position in terms of maintaining others. Pokimane and Valkyrae are at least two ways for Twitch to access the same market. If both suddenly turn their attention to their arch-rival, the entire community turns with them.

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