As a watch company, Rolex has established itself as more than just a timepiece manufacturer since 1905. Originally hailing out of London, England through the founders of Hans Wilsdorf and Alfred Davis, Rolex has come a long way since its humble beginnings to become one of the world’s premier brands of designer watches. Now based in Geneva, Switzerland after experiencing its original base of operations virtually destroyed due to the events of World War II, Rolex continues to capitalize on the genius of marketing and technological insight as it continues to lead the pack against most of the watchmaking competition.
In 1910, Rolex officially put its name on the roadmap as an elite watchmaking brand when they earned a chronometer certification for a small lady wristwatch. Sixteen years later, the company brings forth the first-ever Rolex Oyster, which was a waterproof watch that was tested in 1927 when Olympian medalist, Mercedes Gleitze, swam across the English Channel with the Oyster casing worn on her neck. From 1931 until 1954, Rolex claimed many firsts when it came to inventions revolving around wristwatches. While the evidence showed otherwise, the marketing tactics Rolex used to gain notoriety worked in their favor. As the popularity rose for Rolex as a premium watch brand, so did the quality of their watchmaking. While they may not have always been the first to introduce some new technological breakthrough with some of the timepieces they’ve produced, they are the first to bring enough attention and quality workmanship to it. In the eyes of the consumer, especially among those who see the Rolex as a status symbol, who did what first doesn’t matter. It boils down to who did what was the best. When it comes to the name of Rolex, doing whatever to appease the discerning customer in the best way possible is the recipe of success the company has perfected since the beginning.
When Rolex began making watches with a Cerachrom bezel, the first model was the Rolex Submariner 116610LV. For Rolex, the color green symbolizes wealth and money, which is the branding associated with this particular style of watch. Like the trademark Rolex Gold, which symbolizes luxury and prestige, the Green Rolex serves as a status symbol among watch collectors and enthusiasts. From the list of Green Rolex watches, there are five that stand out from the rest of the pack.
Released in 2020, the matte green-faced Oyster Perpetual 41 watch is among the least expensive, starting at 9,000 EUR. The vibrance of color contrast between the green dial and the white hands makes it easy enough to watch without coming across as loud or tacky. This is because the metal finish is brushed, not polished. Available on the Rolex website, there are a number of versions this watch comes in, including the green.
The watch that officially started the green trend in 2010 is the Rolex Submariner Hulk. The green ceramic bezel is striking, along with luminous markers and a sunburst dial. Currently, this watch model goes for at least 16,000 EUR as it has since become a highly coveted collector’s piece now that it has been discontinued as of 2020. When this watch was first introduced, the popularity level was not what it is now. This is because the switch from black to green was not a favored move by Rolex fans who were not enthusiastic about the new color. However, Rolex still stuck with tradition with its Submariner model as the reliable 3135 movement was still in place, along with the reliability as a diver-friendly watch.
This 2005-inspired wristwatch fetches as little as 38,000 EUR. Made from solid gold, it is the first time Rolex introduced the super-case watch. It also features a solid bracelet and end links, milled clasp, and ceramic bezel with golden inserts. As a gold watch, it’s still among the most reasonably priced within the Rolex lineup, at least for now. The 40-millimeter diameter watch has a fifty power reserve, along with a movement caliber of 3186.
For elegance, the 2015 Rolex Pearlmaster Masterpiece featured a first-ever Datejust watch that would become a standard issue for all Rolex watches. The polished finish with the 18-karat yellow gold also pops out like a true Rolex. Sporty, yet fashionable with its stylish array of precious metals and gemstones, the practicality of this watch seems to speak for itself. The olive green dial features the diamond hour markers and the bezel set of blue, green, and yellow gradients of cut sapphire. Currently, the Pearlmaster Masterpiece goes for 55,000 EUR and up.
From 62,000 EUR, this Rolex Daytona model is currently the hottest commodity among the green dial Rolex watches on the market. This 18-karat gold watch features the dark green sunburst dial and the red accents that were released in 2016. The popularity of this particular watch spiked after it was seen on actor John Mayer during an episode of Hodinkee and is now one of the most sought-after watches among collectors and enthusiasts who can afford the rising price tag.
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